Alex Dickerson interviewed Coco Rocha for a discussion about Women Empowerment & Entrepreneurship. Coco “walked the runway for major designers and shot covers, editorials and campaigns for the world’s most influential magazines, brands and photographers.” and, on this panel, she talked about her journey and why she created her model camp. “[the model camp] is everything that I wish someone had taught me when I first started to model. And there was no such thing when I started […]. You didn’t really have a big sister relationship with anyone, because let’s be honest you are going to be replaced as the big sister, so why would you help out a younger generation if you will be replaced? Which is a sad thing to think, but now I realize I will be replaced, it’s gonna happen, and I have been replaced on shoots and jobs, so why not be the big sister and the mentor to this new generation so that they can have an awesome time, and a great experience and become great business women? Because in the end they will shape what modeling is in the future, and I always want people to look at models as smart and educated business women.”
Alex Dickerson is the CMO at The Daily Front Row, where she leads marketing efforts and strategy implementation, create custom activations, influencer marketing initiatives and sponsorship programs for clients.
Coco Rocha is a Canadian model best known for her theatrical poses, elfin features, and her brand-building social media presence. Rocha’s highest-profile work was her enduring relationship with the handbag brand Longchamp, for which she has appeared in numerous campaigns.
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