AlphaTauri is part of the Formula 1 brands. Its CEO, Ahmet Mercan, shares with the audience how innovation and fashion together can bring incredible and unexpected results. Learn everything about and take a sneak peek at the brand’s showroom in this panel.
Ahmet Mercan is AlphaTauri’s CEO & the Head of Consumer Products at Red Bull. He truly believes in the connection between fashion and innovation as well as that they are the future of the industry. He has already worked in companies such as Lacoste, Puma, and Sonic Electronics.
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