Working close to the team, understanding the fabric and the whole production process were just some of the important highlights the three sisters that founded GROUNDTRUTH talked about on this panel. Jessica Michault, Editor-a-Large at ODDA Magazine guided the conversation with Sophia Scott, Georgia Scott & Nina Scott about how to leave a positive impact on the business. Speakers also discussed how to bring awareness and education to the market while having a profitable business with growth prospects.
GROUNDTRUTH grew from the sisters’ shared belief in the power of collaboration, and their drive to protect people and nurture the planet. They developed GROUNDTRUTH’s concept, which evolved through their experiences on the road, in the field and in business. Together, they saw the opportunity to design problem-solving travel goods that drive positive change: reducing plastic pollution and improving people’s lives.
Jessica Michault is an award-winning journalist, public speaker, and Fashion, Luxury, Beauty consultant. She is also the Deputy Editor of Harper’s Bazaar Arabia and Harper’s Bazaar Saudi. Michault’s 60 Second Fashion Reviews have brought fashion show criticism to the social media sphere and her in-depth, one-on-one interviews with some of fashion’s leading movers and shakers, via her Fashion Your Seatbelt podcast, has created another avenue for fashion lovers to connect with the industry. She has worked with brands such as Miu Miu, Boucheron, Mulberry, and the Puig group, and has been the SVP of Industry Relations for Launchmetrics: The leading Brand Performance platform for Fashion, Luxury and Beauty. Her articles have been published in The New York Times, Business of Fashion, The International Herald Tribune, and in multiple top tier magazines – including numerous Vogue publications, GQ, ODDA, Antidote and Elite Traveler.
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