Alfredo Orobio (Founder of Awaytomars), Jennie Baik (Co-Founder & CEO of Orchard Mile), Nina Farran (Founder of Fashionkind), and Greg Reynolds (Executive Director of Skookum) engaged in an inspiring conversation about Customizing the Consumer Experience Via a Digital Fashion Platform. Nowadays it’s more than clear that investing on customer experience is key to success and combining this experience with technology can be a game-changer. “One area that we’ve expanded the shopping experience is instead of just shopping and filtering by different designers, clothing, categories, sizes, or colors. why not allow them to shop by region? What if they are interested in pieces from South America? [..] What if from a value’s perspective they are interests in vegan items? […] you can just have this very personal experience through this different way of shopping”.
Alfredo is one of the leading names in Co-Creation, Digital Innovation & Intelligence applied for the fashion industry. He has worked as a consultant for major companies and brands such as Bentley, Burberry, Coach, Pandora and many others.
Nina’s background is in developing new opportunities that make a positive impact. In 2014 Nina founded Fashionkind, an initiative to change the world using luxury fashion as a vehicle. In 2017, Nina was named one of the 50 most influential young women in the world by Town & Country Magazine.
Jennie Baik, the Co-founder & CEO, Orchard Mile and Harvard Business School graduate is an Innovative and driven leader, with a record of building and growing teams at Fortune 500 and early-stage startups.
Greg Reynolds is the executive director of Skookum, creating digital products that helps business modernize technology and innovate through the product life cycle. Reynolds partners with clients to develop, align, and execute their digital strategy to drive real business value.
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