As the pandemic brings traveling to a halt and decimated engagement between business partners worldwide, Voor is launching their virtual reality merchandising showroom solution in its first beta. Voor developed the solution to help fashion designers and brands reduce the time and costs involved and alleviate some of the highly damaging impacts the industry has on the world in a true and meaningful way.
The beta version of Voor’s VR showroom launched on 24th April 2020 is via Voor’s mobile app; however, the platform will eventually be offered across multiple platforms that will include a web-app and Oculus.
This launch will be particularly beneficial to fashion businesses worldwide facing current challenges and its ensuing dynamics, as the industry will be altered forever in the wake of this pandemic.
Any fashion reformists, fashion environmentalists, or anyone simply waddling out of this crisis, hoping to come out with a more agile business should check out Voor.
About Voor 3D
Based in New York City, Voor 3D set out to remodel the fashion business model to be efficient, cost effective, and truly sustainable. Founded by Tracy Wong, a 10+ years fashion professional, and joined by a founding team of seasoned garmentos, game enthusiasts, and techies, Voor3D offers VR merchandising showrooms for the garment industry to digitize processes downstream to design.
To Keep Pace With Modern Advancements, Calibrate With the Environment, and Restart After This Global Pause, the Age-Old Fashion System Is Ripe for Disruption
Before the pandemic, fashion was already at the critical moment of its transformation, signaled by rising production costs and consumers’ preference reaching critical mass for social and environmental values.
The word “digitization” was at the forefront of fashion executives’ minds since at least 2018. Unfortunately, fashion’s complex nexus of stakeholders across its value chain has been a significant barrier to implementing digital strategies with its tight revolving deadlines. But with the global pandemic’s shutdown of in-person interactions, the time to transcend to a digital-first mindset is now.
Changing Consumer Behavior
According to a McKinsey report, younger cohorts are willing to pay more for products that have less negative impact. Accordingly, a third of Gen-Z in the US says they will pay more for sustainability than around one in 10 baby boomers.
Environmental Impacts Under Radar
It’s no secret anymore that the industry is the second most environmentally damaging globally — accounting for over 10% of the world’s carbon emissions, the second-largest consumer of water, and regularly polluting the oceans with microplastics. Although the recent rise in using eco-friendly and recycled materials helps improve the industry, no materials are truly sustainable as the procurement of such still generates carbon footprints.
Speaking ahead of the beta launch, “No actions are truly sustainable unless they’re carbon neutral or negative,” said Voor’s founder Tracy Wong. “So for businesses, any output that will eventually become wastes is no true sustainability. Businesses should prioritize eliminating waste whenever possible and streamlining processes, for both their bottom line and the sake of the environment. ”
Voor Is Remodeling the Fashion Business Model
By leveraging virtual reality, Voor’s digital showroom facilitates visual communication and integration along the value chain by delivering virtual showrooms with merchandising capabilities pushed through Voor’s mobile app.
The Traditional Process Is Linear, Inefficient, and Wasteful
With Voor, the Process Is Synchronous, Agile, and Sustainable
Voor’s beta version features basic merchandising capabilities that allow viewers to instantly visualize colors, patterns, textures, and other design variations in full 3D. Users will be able to pick from pre-set showrooms to present their designs. In the eventual full rollout, users will be able to customize showrooms that would unleash their brand identities fully.
For any brands and designers interested in trying Voor showrooms, more information can be found on Voor’s website. Voor is also currently open to partnerships with manufacturers and on-location showrooms.
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