Does your brand worry about sustainability in fashion? In recent years, the fashion industry has seen incredible growth, specifically in fast fashion retail. Clothes are mass-produced to meet the desire for trendy clothing at affordable prices, and then quickly consumed by shoppers to maximize that season’s favorable look. The rapid growth of fast fashion creates harmful purchasing habits and ultimately causes great environmental concern as it continues to deplete non-renewable resources at an alarmingly rapid pace with no pause in production. Which is exactly why sustainability in fashion should be discussed. The Ellen MacArthur Foundation released a report that found the equivalent of one garbage truck of textiles is landfilled or incinerated every second of the day. The report also states that the fashion industry alone is on track to use up to a quarter of the world’s carbon budget by 2050. It may seem favorable to have trendy fashion at cheaper prices — but we must ask ourselves, what price are we willing to pay to harm our planet permanently? We must think of sustainability in fashion! The linear “take – make – dispose of” model of clothing production is critically damaging to the environment, but many fashions and textile designers are completely transforming their supply chain to create more sustainable products and their business model. Beyond being high performance, products made with sustainable materials are simultaneously working to reduce the negative environmental footprint while implementing a circular model for the fashion industry.