A first generation Canadian, SINEAD BOVELL spent the majority of her young adult life focused on academics, receiving a degree in finance, a minor in chemistry, and a Masters in Business from the University of Toronto, before moving on to a career in management consulting. Not passionate about the problems she was solving, Sinead ditched the corporate world to forge her own path as a model and entrepreneur.
Leveraging her background in business and technology, and her platform as a New York City model, Sinead launched WAYE (Weekly Advice for the Young Entrepreneur) – “Where Cool Meets Nerdy Over Tech”. A tech media company that makes tech education cool, digestible and engaging. Her event series went viral amongst New York’s young and ambitious. With fashion models, DJ’s, entrepreneurs, and magazine editors packing into her event spaces to learn about topics such as Blockchain, artificial intelligence, and the future of work.
Her ability to straddle the world of “cool” and “nerdy” and translate complex topics in business and technology to non-tech markets launched her profile as a trusted voice in technology and futurism. She landed a YouTube show with Wired Magazine on the future, a TEDx Talk, was tapped by the United Nations as the voice of the youth on technology – where has gone on to speak 5+ times – and was named one of Refinery29’s top ten Black women who are changing the game. Her entertaining tech content regularly goes viral across her various social media platforms with 12M+ views.
