Raissa Gerona, the Chief Brand Officer of REVOLVE (NYSE: RVLV) and Co-Founder of Alliance Apparel (acquired by REVOLVE in 2014), is a visionary leader in the fashion industry. Her instrumental role in REVOLVE’s highly successful IPO in 2019 showcased her strategic prowess. Ms. Gerona has been the driving force behind REVOLVE’s innovative marketing strategy, which encompasses influencer marketing and renown programming such as REVOLVE Around the World and REVOLVE Festival. Overseeing brand marketing for more than 20 REVOLVE owned brands, she has masterminded collaborations with mega global lifestyle influencers like Elsa Hosk, Nicole Richie, Aimee Song, Remi Bader and Camila Coelho, elevating REVOLVE’s brand to new heights. With her finger on the pulse of the next generation consumer, Ms. Gerona continues to spearhead REVOLVE’s cutting-edge brand strategy. She holds a Bachelor of Arts in Political Science from UC Irvine and joined the board at Girls Inc., a nonprofit organization dedicated to empowering and inspiring girls and young women. Gerona has been featured in numerous publications including Forbes, The Wall Street Journal, VOGUE, ELLE and Harper’s Bazaar and is a seasoned public speaker.
