Rachelle Hruska MacPherson is the Founder of Lingua Franca, a company founded on starting meaningful conversations. Their first collections feature a line of sustainably-sourced, fair trade luxury cashmere sweaters, all hand-stitched by women in NYC. She is also the founder and CEO of Guest of a Guest, a NYC based website that covers events, people, and places. She has been featured in The New Yorker, The New York Times, WWD, W and Vogue. Hruska was named 13 under 30 by the NYPost, and the Most Influential Women In Technology in 2011 by Fast Company.