With parents from Mexico and a San Diego upbringing, Jonathan Cohen was a product of the cultural heritage he was exposed to growing up. Eventually, when Cohen moved to NYC, the modernity and the on-the-go fluidity of the city shaped his design direction and inspiration – which eventually shaped the Jonathan Cohen woman. The Mexican prints and patterns and colors, the laid-back ease of the San Diego surf culture and the modern city approach have manifested into what the brand has become.
