Ingvar’s passion for fashion started at the age of 16, when he left school to become a fashion designer. He founded and ran his own high-end fashion brand for 10 years and scaled up to distribution to 23 countries. His love for Fashion and technology led him to start VitroLabs.

As CEO and Founder of VitroLabs, Ingvar’s understanding of fashion, eye for product, and passion for science and technology brings a new perspective into the emerging world of cultured leather.