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Frédéric Fekkai is a proven disruptor and innovator in the beauty world. Since the opening of his first salon atop Bergdorf Goodman in New York City in 1989 and inventing the prestige haircare category with the launch of his award-winning FEKKAI collection in 1995, he’s continued to make a name for himself as a forward-thinking visionary and entrepreneur.

Today, the author, mentor, and philanthropist furthers his legacy of pushing the boundaries of performance with a renewed enthusiasm for clean ingredients, sustainable packaging, and thoughtful formulations. Having re-acquired his namesake brand in 2018—13 years after its sale to Procter & Gamble—his goal is clear: To show that clean formulations do not have to compromise on efficacy. For proof, he’s turned his two sustainable Green Circle-certified New York City salons into living labs where all FEKKAI products are tested by professional stylists on different hair types and textures.

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