Bill Dixon is CEO and Co-founder of Aulera Authentication where he is working with global brands to disrupt the counterfeit goods market. Aulera’s solution allows customers to instantly check the authenticity of products and have richer brand engagement while allowing brands to unmask gray market sellers. Using the same secure technology as Apple Pay and Google Pay, Aulera enables brands to protect their physical products through embedded, unclonable NFC tags that can be instantly authenticated with the tap of a customer’s smartphone.