A trailblazer, Anita Dongre has been at the forefront of Indian fashion for over 20 years, having created one of the most successful fashion houses in India which today employs over 2,500 people directly and provides employment opportunities to thousands more. Launched in 1995, born out of the need to create and cater to the fashion choices of an Indian woman at a time where not many brands existed, today the House of Anita Dongre proudly boasts of a multi-dimensional portfolio with brands such as AND (sophisticated formal and evening wear for women), Global Desi (India inspired young and colourful boho chic fashion for women), Anita Dongre Bridal Couture (offering luxury and artisanal bespoke bridal, couture and ready-to-wear). The Anita Dongre label works extensively with the crafts of India under its initiative, Grassroot.