In recent years, the LGBTQIA+ community has gained increased visibility. With this heightened visibility, talks about gender and identity have become increasingly popular. Among these talks, the idea of genderless brands often comes up.
Genderless Brands Came to Stay
Genderless brands are not a revolutionary idea – either is genderless fashion. In fact, fashion is genderless by nature. Fashion only becomes gendered once people have projected the concept of gender onto the clothes themselves.
Through the efforts of the younger generation, the stigma surrounding genderless fashion has begun to dissipate. Masculine presenting individuals no longer have to conform to the stereotypical idea of masculinity. And feminine presenting people are gaining the freedom to dress in ways that make them happy. Strictly speaking, people are now more free to be who they want to be – and that’s the direction things should go from now on.
Every individual should have the freedom to express themselves regardless of their gender identity. To cater to this demand for genderless fashion, brands and designers have risen to the challenge presented.
Neutral Genderless Brands
For those who prefer a more neutral and subdued palette, here are some brands that prioritize comfort and simple silhouettes. These are great for minimalists and people interested in streetwear.
Pangaia follows the traditional route and separates its site into different gender categories. However, upon examination, you’ll see that the same clothes are offered for both men and women. The different sections correlate to the different measurements between female and male bodies.
Ijji has a minimalistic flair and comfortable silhouette. Color and clothing type are the main factors used to separate the clothes into categories. Ijji also does its part when it comes to sustainability. There is a focus on natural fabrics and the studio and manufacturing site are both located in California.
The T embossed handbag is a Telfar signature. However, the brand also has clothing, shoes, and other accessories available. On the site, you will notice that none of the products are separated into gendered categories. Telfar has also partnered with other brands such as UGG and Converse which allows for a wider range of looks to choose from.
New York-based non-binary artist MI Leggett created Official Rebrand. A main feature of the brand is that the site is not separated into gendered categories. The clothes all bear a common message stating that it is not weird to be genderless.
Bright Genderless Fashion
For those looking for something as loud and expressive as their personality, these brands will be a better match. They carry a variety of different colors, prints, and patterns.
Yuk Fun stands out from most brands promoting genderless fashion. While it is normal to see genderless fashion taking on neutral tones, Yuk Fun offers fun and colorful prints. Additionally, Yuk Fun makes it easy to be sustainable while supporting genderless fashion. Yuk Fun follows a made-to-order business model. As a result, the company can reduce the amount of waste they contribute.
Zero Waste Daniel
The clothes offered by Zero Waste Daniel are colorful and fun. On the site, you find clothes based on prints and style rather than gender. In true genderless fashion, you can find each clothing item modeled by multiple individuals with differing gender identities, thus proving that clothes are indeed genderless.
When talking about genderless fashion, we often neglect to talk about undergarments. In other words, Tomboy X provides a wide range of different underwear and bras in comfy fabrics. More than that, shoppers can also find comprehension tops and tucking underwear easily accessible.
Nicopanda, the over-the-top brand, is the brainchild of Nicola Formichetti. This bold brand already has a multitude of brand collaborations. In short, for you to have an idea, Nicopanda has partnered with MAC Cosmetics, Hello Kitty, and Urban Outfitters.
On this list, Bode is unique in the sense that it started out by producing menswear–and still does. The clothes cater to a male audience. Yet feminine elements influence the design of these pieces. Furthermore, throughout collections, you can find floral prints, quilted patterns, and even lace.
In our binary word, if Bode is men’s clothing with a feminine touch, Kirrin Finch would be its masculine counterpart. In short, Kirrin Finch takes the styles found in menswear and alters them to fit female and non-binary bodies. With suits finally made to fit their bodies, more people now have the ability to wear them. In other words, suits are no longer exclusive to menswear. They have become more accessible to people with varying body shapes and sizes.
Bonus Brand: Collusion
It wouldn’t be right to talk about non-gendered fashion without also included the people making it possible. Collusion is a fashion brand created by young people and caters to a younger audience. Also, the brand is completely animal-free and strives to source organic materials. In addition, this size-inclusive brand has something that everyone can enjoy no matter their aesthetic.
All Fashion is Genderless Brands
If you ever find yourself doubting the statement that fashion is genderless, you can always look back through history. At one point in time, men were the main ones to wear high heels. The height attributed to wearing heels was seen as masculine. Men often wore heels to be seen as more authoritative and powerful. During the 18th century, it was common for both men and women to wear wigs. Before pink was became a “girly” color, it was common for young boys to be dressed in pink.
In other words, fashion has always been genderless, and we will continue to see genderless brands growing, gaining popularity, and finding success. The thing that has changed is our mindset when viewing fashion. To learn more about genderless fashion, read our article about the redefinition of the binary.