Fenty Effect
Fenty Effect
Fenty Effect



Fenty Effect: How Rihanna created a humanized path to fashion

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Most people know the fashion industry was always marked by a pattern. However, nowadays, we are seeing a lot of brands and influential people trying to break a barrier that excludes a lot of diverse bodies. In the last few years, and especially after the end of the Victoria’s Secret Fashion Show, the “Fenty Effect” got into the fashion industry. As the owner of Savage X Fenty, Rihanna has been one of the most important personalities in the fight for diversity and inclusion in fashion

Rihanna is not only one of the biggest artists of all time, but also made her name in entrepreneurship. Robin Rihanna Fenty debuted the lingerie brand in 2018, and in the next year, started Fenty, the luxury clothing brand. With the end of Rihanna’s clothing line early in February this year, the singer started focusing only on Savage X and her cosmetic empire.

Savage X Fenty: sexy is for everyone

Fashion is way more than just style, and Rihanna created a humanized path to fashion where people can feel comfortable where they usually were not. Ending with the “one type of woman” thing in Victoria’s Secret and other lingerie brands, the Fenty Effect mixes power, bodies diversity, and sexy to make something that no other brand has done so far.

The Savage X Fenty Show Vol. 3 teaser trailer (2021). The Savage Fenty Fashion Show makes a harmonic connection between fashion and diversity.

Being someone inside a group that wasn’t very represented in the fashion industry makes the understanding of things that involve the fight for representation so much easier. Rihanna once said on the second Savage X Fenty Show that diversity was never something to think about, but something that always crossed her mind in a natural way. 

You may like this article: Zendaya’s activism

The lack of representation is always a problem, and people that can’t see themselves in every place can surely agree with that. To see someone just like you in a big spot, either in fashion or not, can be life-changing. Having someone to inspire to help the dreams to be closer to be achieved. 

Side to side with feminism, Rihanna spoke to Elle in 2019 about the importance of diversity and creating a place where all women feel free to fit in.“It’s important, right? You belong in these pieces. You, me, trans women, women of all sizes, paraplegic women, all women are important women!”

Hey, don’t forget to read this one: Women Entrepreneurship is an unstoppable force

The Fenty Effect and Rihanna’s cosmetics empire

Imagine looking for a foundation to wear and not finding your skin tone. This was too common before Rihanna opened doors for a wide range of shades of products. Not only in fashion, the Fenty Effect humanized a space in beauty and transformed it to be for everyone. As a result, it made a whole industry follow her steps.

Victoria Buchanan, the senior future analyst at strategic foresight consultancy, The Future Laboratory, told Vogue: “Fenty Beauty’s tagline, ‘Beauty for All’, is a strong social statement that’s underpinned by product innovation.”

Read more: The ‘Fenty Effect’ Is More Than A Social Statement, It’s Proof That Visibility Sells.

The Fenty Skin brand also embraces social values with product quality. The gender-neutral skincare line also makes an environmentally friendly narrative, being vegan, clean, and cruelty-free. 

Rihanna is not only the owner of the companies but is immensely involved with all of the creations. Inside all her business, it is possible to see the commitment to humanity. The most recent billionaire has definitely proved her special touch in the fashion industry. In other words, her influential power makes the industry to adjust their politics to be aware of social values.

Fenty’s fortune

According to Forbes, Rihanna is now worth $1.7 billion, which makes her the wealthiest female musician in the world and second only to Oprah Winfrey as the richest female entertainer. The estimative says that $1.4 billion comes from the value of Fenty Beauty.

In February the Savage x Fenty raised $115 million in funding at a $1 billion valuation. The company counts blue-chip investors like Jay-Z’s Marcy Venture Partners and private equity firm L. Catterton as shareholders. You can read more about this here: How the singer became the richest female musician on the planet. Hint: It wasn’t from performing.

Also, did you like this article? Don’t forget to check this out: 5 Signs that Will Help You to Understand how Fashion Reflects Social Changes.

Featured photo: Natasha Kendall/ Pexels.



Júlia Dara

Content Producer


Júlia Dara

Content Producer

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