How a Business Coach Assists Entrepreneurs in Leveraging their Assets
How a Business Coach Assists Entrepreneurs in Leveraging their Assets
How a Business Coach Assists Entrepreneurs in Leveraging their Assets



How a Business Coach Assists Entrepreneurs in Leveraging their Assets

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Growing a company is not always easy, but a business coach can be the key to help you drive your team on a successful road.

We spoke with Don Hobbs, president of Success Magazine and an inspiring entrepreneurial voice. 

What Is a Business Coach

With the objective of taking greater flights, organizations are looking for different ways to invest in their competitive strength, in order to stand out in their market. 

Seeking to differentiate itself, the company can invest in pricing, products, social media, technology, structure, marketing, and several other assets. Among all these options, nothing is as powerful as human capital.

Internal talent is an organization’s greatest asset and the more it invests in maximizing the potential of its employees, the more positive impact they have on results. In this scenario, the business coach stands out. They are professionals trained to help organizations awaken their best, through internal transformations and the evolution of employees. They help work to brighten the mindset, to fight for the right goals and to make the right decisions. 

As Hobbs says, “if you’re aiming too small, you’ll stay small”. That’s why he decided to help people to change their lives by showing that the secret is to “think big”. 

With that in mind, a business coach analyzes the goals that the person or company intends to achieve and then performs a diagnosis of the state they are in so that they can start the process, working together with the coachee (client), monitoring the achievement of their daily, weekly and monthly tasks, until they achieve truly effective and extraordinary results.

Coaching combines a mix of knowledge, techniques and tools from different areas, such as Business Administration, Psychology, Neuroscience, People Management, Human Resources, Processes and Business Management, among several others, that contribute to the process effectively and bring the client the results he wants, in a short period of time. 

What Exactly Does a Business Coach?

It is the role of the coach to work for the development of the company, its managers and employees. Through proven techniques and tools, it observes and evaluates the processes carried out in the organization. 

The business coach, also, identifies strengths in the business plans, points for improvement and its needs. Thus, provides constructive feedback, guides employees on possible changes in behavior, encourages the development of new skills and assertively aligns goals and objectives.

These professionals can also contribute to building a more constructive, creative and uplifting environment for employees. As Hobbs says, “no one succeeds alone”. So companies need to find and hire talent but also learn how to keep them faithful to the work, to the values and to their beliefs. 

A business coach can also help small entrepreneurs find the most assertive path for their business. This external, clear and cohesive vision that these professionals provide to companies in their consultancy, allows us to see the blind side of the situation. Uncover what is not clear, fix mistakes and thus prosper.

12 Benefits Of Having a Business Coach

Having the support of a business coach is essential to prevent leaders with great potential and a promising company from being lost for lack of self-management. The self-knowledge that the business coach brings allows for the potential of what the company has to offer.

  1. Get inside 10 of the many benefits of having a business coach.
  2. Personal and professional support to the entrepreneur, bringing out their best side;
  3. Improve the management of your business and forms of leadership;
  4. Expansion of business, human and market vision;
  5. Enhancement of skills and abilities at all levels;
  6. Eliminating negative behaviors and beliefs that limit your success;
  7. Alignment of personal goals with company objectives, making them big, but at the same time, tangible;
  8. Make business strategies smarter and more effective;
  9. Improved communication and interpersonal relationships with the team;
  10. Promoting the necessary changes and making the company more assertive;
  11. Identification of main gaps and how to eliminate them;
  12. Clear definition of the company’s mission, the impact it can bring to the community and its legacy.

As Hobbs states, “the limiting beliefs are us”. That’s why a business coach can be a game-changer to show entrepreneurs that failing is part of the process. They are as important as the right decisions because they teach. 

Therefore, a business coach can not only help a company to understand what and how they are getting it wrong. But, also, how to achieve the goals and how to dream big keeping the foot on the ground.

There are different tools and mindsets that can give a company, a team and a business a positive perspective and insights on moving forward. Check out how spirituality in business can, also, be a game-changer for companies.



Júlia Vilaça

Head of Content & Social Media

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Júlia Vilaça

Head of Content & Social Media

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